Before the use of the internet became more widespread, it was through the print media (newspapers, magazines) and the broadcast media (TV, radio) that we get to know about the latest brands.
There were times, of course, that the people behind these brands would do a promotional campaign by making their presence felt during major city or national events, sometimes they would even organize campaigns in malls or shops or even visit homes, offices, schools.
Well, brands can still do that. But with the advancement of technology and the internet being a regular part of our life, other avenues of brand promotion should be explored.
One major avenue for brands to reach out more people is working with bloggers. Doing so means positive benefits for the brand. Here are 3 reasons why brands would benefit in working with bloggers:
More People Accessing the Net. Even way back in 2010, a CNN article noted that based on a survey, more Americans get news from the internet as compared to TV or radio. BBC News also cited that among the younger generation, time spent online has overtaken time spent on watching TV. With more and more people across different demographics accessing the net, it is imperative for brands to establish their presence online. And one major way to do that is to work with bloggers who can help these brands be seen, read about online.
Not Limited to Just One Exposure. Think about it. If your brand has an advertisement or article written about it in a magazine or newspaper, chances are no one will really keep a copy of that magazine or newspaper for a great length of time. Hard copies of magazines, newspapers, even flyers or brochures about your brand will eventually get hidden or even thrown away somewhere. But this is not the case if you work with bloggers. If they feature your brand on their site or make a review about it, that blog post will stay present online. It can continue to be accessed through time by anyone. Your brand never really goes away but stays right there will people of all ages and backgrounds and at different times (years) can easily find it. And to ensure that your brand makes the best impact to the online world, consider the services of Nancy Behrman.
More Interactive Opportunities. Should a person see a brand on a TV advertisement, they could not readily ask information about the brand nor can they give easily give feedback. On the other hand, when a brand works with bloggers, people can directly connect with bloggers to ask information or to give feedback even by way of their blog post comments about the brand. This would help the brand’s audience or market get to know the brand better as well as give the people behind the brand the opportunity to also know the brand’s impact to the market and in how the brand could still be improved. For help not only in promoting a brand online but to also make certain that a brand continues to improve its image and presence online, enlisting the help of Behrman Communications is not a bad idea at all.
Over all, for brands to work with bloggers, it can only mean a positive step forward in bringing more brand awareness and more opportunities to further improve and grow a brand.
As women, I think you agree with me, that we would like to strike a balance in every area of our live.
We want to live an active, purposeful life. For us to do so means that we need to take care of ourselves better. And part of looking after ourselves well means meeting our nutritional needs.
And there’s one milk product that is formulated to address our unique nutritional needs: Athena.
Here’s what Athena can offer to us women:
High Calcium. This is essential for optimum bone health. It is also a source of Vitamins D and K, Magnesium and Phosphorus – nutrients to help maintain strong bones which we definitely need.
Low in Fat. Athena is low in fat which means we can enjoy this beverage without the risk of high caloric intake.
Source of Anti-oxidants. It contains Vitamins A & E and Zinc to help us maintain healthy skin and promote optimum immune function.
Here then is our delicious and healthy beverage rolled into one with Athena.
Athena comes in two flavors – Milk (180 grams – Php 130.00; 400 grams – Php 273.00) and Choco (180 grams – Php 130.00). It’s currently available online at www.athena.com.ph and in-store at Mercury Drugstore, Watsons, and Southstar.
We wish we have a just, fair and kind world. But unfortunately this is not always the case.
Sometimes other people could hurt us by their word or actions. At times, it may not be done intentionally while at other times, it may be done with a clear aim to harm. The harm or unjust action could be done to our property or to our person.
These are some of my recent experiences as well as those of my close friends wherein we had to seek legal advice due to an unjust and harmful action towards us:
Housing and Property Issues. A couple of years back, my husband and I had to seek the legal counsel of a lawyer because a housing developer did not fulfill his part of the contract in building a house for us which we already paid a down payment for. The guy just kept re-negotiating with us to give him time when the contract clearly says the house was supposed to be built within 6 months. After a year passed, we finally sought the services of a lawyer who wrote the guy of our intent to sue him if he doesn’t return the money to us. The guy then gave us back our money.
Cyberbullying. A friend of mine became a victim of cyberbullying. Actually, there was just one person who was bullying her, posting her photos online and saying bad things about her due to a simple misunderstanding. I advised her to consult a lawyer. She did not sue the person but she told him she will pursue legal action if he does not stop and that her lawyer will contact him. The guy finally understood that his action has legal consequences and promptly stopped.
Car Accident. It is most unfortunate that a friend of mine lost her husband in a car accident. And to add to her loss is the other party’s insistence that it was the fault of her husband despite the testimony of reliable witnesses of the incident. I encouraged her to employ the services of a lawyer. During times of loss and injury like this, legal support can be very valuable. This is the time to seek out legal help, to contact personal injury attorney tampa.
Just as we seek counselors and/or pastors for help with some of our personal and relational issues, we also need to know when to seek legal advice so that we may take the best steps forward to protect us from what is unjust and from further harm.